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Patanjali Ayurved is a privately owned company which came into existence in the year 2006. The founders are Baba Ramdev and Acharya Balkrishna who are well known for yoga. The company deals in Ayurvedic medicines, beverages, foods, cleaning agents and products for personal care. Their head office and plant are located in Haridwar. They have futher expansion plans in Faridabad in Haryana.
Since inception the company has grown by leaps and bounds. In the year 2015 to 2016 their revenue touched a figure of 5000 crores Indian rupees. This has shown a 150 percent growth when compared to the previous year.
Patanjali Ayurved when founded had a vision. Their main objective was to promote the Ayurveda science along with ancient time’s wisdom and modern technology. Thus they managed to make many items for treatment of the human body in the form of Ayurvedic medicines .They certainly have a vast range of medicines for different types of ailments.
Food Products: Atta, Besan, Biscuits, Bura, Candy, Chutney, Corn Flakes, Dal Pulses, Dalia, Energy Bar, Herbal Tea, Jam, Murabba, Mustard Oil, Namkeen, Natural Sugar, Noodles, Oats, Papad, Pickle, Rice, Soan Papdi, Spices.
Baba Ramdev claims all the food Products supplied by them are hygienic, pure and are made of healthy raw materials. For Example Patanjali cookies and Noodles are made of 100% Wheat Atta. Mustad Oil and Desi ghee are pure and free from chemicals and other ingredients. Purity of Patanjali Products is well accepted by the users.
Patanjali Health Care Products: Badam Pak, Chayawanprash, Digestives, Fruit Juice, Ghee, Health & Wellness, Health Drinks, Honey
Patanjali Home Care Products : Agarbatti, Dish Wash Bar, Hawan Samagri, Herbal Gulal
Patanjali Personal Care Products : Body Care, Conditioner, Detergent cake, Detergent powder, Eye Care, Face cream, Face wash, Hair, Cleanser, Hair Oil, Shaving Cream, Shishu Care, Toiletries, Toothbrush, Toothpaste.
Utensil washing soaps, Keshkanti Oil, Dantkanti toothpaste and many other personal care products such as face wash and shampoo are well accepted.
Arishta, Asava, Bhasma, Churan, Godhan Aark, Guggulu, Kwath, Oil, Packages for Diseases, Parpati/Ras, Pishti, Syrup, Vati.
There are medicines for minor ailments as well chronicle ones. They have Patanjali Ayurvedic Medicines for joint pains, blood pressure, skin diseases, cough and cold, Weight Loss, weight gain, personal hair care and so many more.
They have remedies for Infertility, cervical spondylosis, kidney problems and lung problems. Medicines for anti aging, improvement of memory, heart as well as liver disorders.
In present times people are conscious of the harmful effects of chemicals. These do create a toxic envoirmnent in the body. Generally people try the home remedies first. Everybody prefers to cure their ailment by natural ways, with herbs and minerals.
Patanjali Ayurved procures their products from farmers directly. In this way they manage to keep their prices low.
All Patanjali products are affordable even to the common man as their pricing is very competitive as compared to other indigenous and foreign companies.
They have their own production centre which is spread over one hundred acres. It is one of the largest food parks in the world. Patanjali food and Herbal Park is at Haridwar. This is their main centre of production. They serve in Nepal and other countries besides India.
Patanjali production centre is fully secured to provide pure and original products.
Ayurveda has its own benefits. It does not have side effects as only herbs are used in ayurveda. These are naturally growing on earth and are being used in ayurveda because they have nutritive properties. They are harmless as they are not toxic to the body.
In today’s modern world where stress has become the routine, Ayurveda is recommended. It’s a science wherein herbal products are used for personal care and treatment. Nepal Gramodyog is their manufacturing unit in Nepal. They procure their herbs from the Himalayas.
People are becoming more and more educated about the natural herbs and their effects. This science of medicinal properties of herbs has been used to promote treatment for various ailments by Patanjali Ayurved. It is for the benefit of mankind. Today anybody can buy these medicines online and use it for their purpose.
Ayurveda truly rejuvenates the whole body as herbs give energy to the body and mind. Ayurved medicines are becoming more popular because they have no side effects and are very cheap. Thus they are a good alternative to modern day varied and assorted drugs. Ayurvedic medicines work very effectively against many infections and diseases and are a total solution for recovery. It brings about a complete healing and rejuvenation of the body and soul. Their effect can be well seen when various body organs start working in harmony. Ayurveda medicines are well absorbed into the body system. They tend to bring about good digestion and can act as appetisers.
Ayurvedic herbal medicinal preparations are based on health, age and gender. These medicines are for both external and internal use.
They sell through more than 4700 franchise retail outlets. They also sell their products online to reach out to a large segment of their customers.
They plan to offer their products at railway stations and airports by having their own outlets.
They have already tied up with Pittie Group and Kishore Biyanis Future Group. At all Future Group outlets Patanjali Ayurved products are available. Moreover their products are available at Hyper city and Stor bazaar.
Patanjali products are also sold through medical stores.
Patanjali Products are also sold at Pattanjali health and wellness centres. There are Patanjali Arogya Kendras and Chikitsalaya where with Ayurvedic doctors are present.
Earlier Patanjali products were sold just with a word of mouth. At present time they have tied up with two advertising agencies McCann and Mudra. Ramdev himself has been very effective in the TV ads.
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