Myntra was founded in the year 2007 by three IIT’ans Mukesh Bansal, Ashutosh Lawania and Vineet Saxena. They started with personalized gifts like T-shirts, calendars, watches, mugs, mouse pads, pendants, wine glasses, teddy bears, and jigsaw puzzles. Between 2007-10 they marketed personalization of products. In 2010 they started retailing of branded garments.
Myntra expanded to fashion and lifestyle products in 2011 and discontinued personalized products. Myntra tied up with the top brands in the country. There were about 350 Indian and International brands in 2012. They were selling all formal and casual wear for men and women.
In May 2014 Myntra was owned by Flipkart for about Rs 2000 Crore. They wanted to compete with Amazon which came in India in 2013 and a few other offline retailers like Reliance Trends, Aditya Birla Group and Future Group. There were two common share holders: Tiger Global and Accel Partners who influenced the merger. Today there are more than 150000 products from around 1000 brands. They are serving more than 9000 destinations in India.
Myntra is headquartered in Bangalore, Karnataka, India. Presently they are mainly into fashion and casual lifestyle products.
Myntra was moved to App-only business model in May 2015. Therefore, desktop was completely eliminated. They did this because they estimated that their 95% of traffic is from Mobile devices. But they figured out 10% decrease in sales. That’s why they re-added desktop in February 2016.
Myntra owns the fashion brands, DressBerry, Yellow Kite Baby, Kook N Keech, Candies, Myntra, ETC, WROGN, Roadster, Kook N Keech Star Wars, Kook N Keech Archie, Sher Singh, Anouk, Masaba for Anouk, Mast & Harbour, HRX by Hrithik Roshan, Yellow Kite, Marvel, Mirage, IMARA, HRX, Ether, Kook N Keech Disney, Yellow Kite Disney, All About You, Anouk Rustic, D Muse, YK, Kook N Keech Marvel, Harvard, YK, Yellow Kite, YK Baby, INVICTUS, YK Disney, MARD, YK Baby, Curvy, YK Disney, RDSTR, Kook N Keech Garfield, Gossip by Dressberry, YK Marvel, Kook N Keech Garfield and YK Marvel in India.