KOOVS was founded in 2010 in India. It is based in Gurgaon with offices in London. Nahatas acquired controlling interest in 2011 and focused on sale of mobile phones and electrical goods. Later in 2012 Lord Waheed Ali and Robert Bready joined the board and shifted KOOVS towards fashion products.
KOOVS caters to men’s & women’s wear, footwear, accessories, jewelry, beauty products etc. Koovs has tied up with many Indian and International Brands. They also have their own range of clothing and accessories. KOOVS have hired designers for their own products.
KOOVS has brands like Rare Rabbit, Voi Jeans, Blueberry Men, AX Paris, Lipsy, Glamorous, Warehouse, Lavish Alice, Oasis, New Look, Dead Lovers, Forever New, Blueberry, Majestic, Jeepers Peepers, Thursday Friday and Oliv, Nike, Criminal Damage, New Look, Only & Sons, Addict and Flying Machine.
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