American Swan was launched as a Brand in January, 2013 by Sanjiv Gupta, Puneet Johar and Anurag Rajpal. American Swan is a part of TTN Ventures which is an Internet products company. TTN creates and operates businesses by targeting at social media and mobile-first shoppers. TTN’s full form is “TO THE NEW”. American Swan brand is owned by TASLC – The American Swan Lifestyle Company, a Gurgaon based company.
Sanjiv Gupta was in senior positions with Coca Cola India and Unilever. Puneet Johar worked with Reebok, Star and Coca Cola. He looks after the Asia business for the company. Anurag Rajpal an alumnus of TITS Bhiwani, has worked for 17 years’ with Ecko Unlimited, Reebok, United Colors of Benetton, Madura Garments & Spencer’s Retail Limited.
American Swan takes courier services of Blue Dart, GoJavas, Ecomm Express and others. They have their warehouse near international airport Delhi. Amercian Swan covers about 6200 cities in 37 states of India. They take facility of India Post on Board to deliver their products to more than 20000 PIN codes.
American Swan Products:
Products of American Swan are available on its website americanswan.com. American Swan is a brand for young generation from 18 to 34 years. It’s a combination of Urban American Lifestyle and young Indian looking for something different. Currently it’s all authentic casual wear range. They offer fashion garments: denims, trousers, trousers, tees, tops, polo, shirts, jackets and sweat shirts to sweaters. Their range of accessories include: bags, belts, wallets, watches, eyewear, totes, socks, jewelry, scarves and more.
American Swan Marketing:
Bollywood Actors Sidharth Malhotra and Kriti Sanon ar the brand ambassador. In March 2015, American Swan launched a music anthem titled “ASIAM” casting Siddharth and Kriti. The Youtube is given below:
In May 2014, American Swan had launched a reality show on internet called ‘Beauty and the Blogger’.
In June 2014, they launched a Store on Twitter, where anybody can shop using tweets as currency.
In 2014, American Swan got award from ‘Asia Retail Congress’ as an ‘Online Retail Launch Site of the Year’.