Ajio was founded by Mukesh Ambani in 2016. The Giant Reliance Industries have launched a subsidiary company called Ajio.com in the month of April 2016 at the Lakme Fashion Week. They have their headquarters in Bangalore.
Fashion today is a subject of great interest for young teenagers, middle-aged people, and senior citizens alike. Gone are the days of the past when families spent time, efforts and money on fashion only, during festivals or important occasions like weddings, etc. Today it is a routine whether you are in the office or at home.
Role models for fashion are the people from the entertainment industry like famous movie stars and other esteemed persons with a good sense of dressing. People wanting to follow fashionable wear have to seek out the right fabric and a good tailor to prepare their outfits. Naturally with many constraints on the individuals the results finally would not be encouraging. That is why the online portals have come in the picture.
Today fashion is a big industry. Large multinationals and corporates have realized that there is growth in the fashion sector and have diverted into fashion using e-commerce as a selling platform.
AJIO has its own in-house label called AJIO OWN. Under this umbrella they have a good collection of fashion clothing, accessories, footwear, maternity wear and a teens collection. They also have hand-picked collections from India and different parts of the world which they market under the brand name of Indie Collections. AJIO sources good collections from artisans and boutiques from India and the world. The company has a marketing philosophy “Doubt is Out”. This giant does not want to leave any room for doubt in the minds of the customers and therefore, their philosophy has been appreciated. They keep things transparent and deliver quality products.
At the Lakme fashion show, models walked up the ramp dressed in Ajio collections that are projected in the company’s site. The fashion show confirmed that Ajio products are beyond age, identity, gender, size and the mind space.
Transgender activist Lakshami Narayan Tripathi and other celebrities Bharti Singh, Suman Sharma and Sunny Leone helped to reinforce their brand philosophy.
Today with the help of internet, everyone can update himself of the fashion trends and the clothing available in the market. Plenty of discounts are being offered by different websites in fashion wear and accessories. Ajio, the growing portal offers a great collection at very attractive prices with plenty of discount coupons and offers. Shipping is also free in most of the cases thereby reducing the cost. Even young expectant mothers would like to wear trendy maternity outfits. There is a great variety of clothes are available at their portal. Besides, teenagers and the very young ones also have great options to choose from. Being dressed appropriately with the changing trends of style, colour, etc. keeps everyone happy. Moreover such well dressed individuals are naturally confident because of their personality and their attire. It is very easy today for companies to market and sell their fashionable products thorough e-commerce. This is a major leap forward considering the hassles in the past to know and acquire the trends in fashion. At Ajio, they have products and brands to suit different budgets. They have products which are their own as well the collections from the international markets. They have very attractive offers for their clothing, fashion accessories, jewelleries, active wear, etc.
Ajio is a one-stop for all assorted variety of trendy clothes, branded wears, ethnic collections, lingerie, bags, belts, sunglasses and footwear. Their price range is affordable. Every piece of Ajio fashion products offers uniqueness in style and fashion. They have truly spent many man-hours selecting and making garments and accessories very stylish, trendy and comfortable.
Ajio has a very large collection of items on their website. Men’s collections are close to 2000 items. Therefore the choice of casuals and formal wear are very vast for buyers. Their footwear collection is also close to 2000 styles. Each style has a meaningful description of the product with details in pictures; therefore, their collections being so exotic for the buyer to decide on the choice. Naturally buyers buy varied styles that are being offered with discounts on them.
(a) The fact that they have their own collection for every occasion makes Ajio the right choice.
(b) Ajio’s international brands like Holster of Australia, MDS, Cross Jeans, Tally Weiz are available in Indian markets at Ajio.
(c) The Indian buyer benefits buying Ajio’s international brands by paying in Indian rupees without customs duty.
(d) The buyer also enjoys free shipping in the purchase of international brands.
(e) The ‘Indie’ collection of items has a wide variety of products.
It is highly recommended to checkout their products and prices, so that you may be assured, that whatever is said, is true. It is worth the effort and your doubt will be just out.
Western Wear :
Jackets & Coats, Jeans, Shirts, Shorts & 3/4ths, Sweatshirts & Hoodies, Track Pants, Trousers & Pants, T-shirts etc.
Inner Wear :
Boxers, Briefs, Trunks, Vests, Night & Lounge Wear.
Casual Shoes, Flip-Flops & Slippers, Formal Shoes, Sneakers, Sports Shoes
Backpacks, Bags & Wallets, Belts, Caps & Hats, Fashion Jewellery, Sunglasses, Boys About Town – Clubwear, Campus Cool – Casual, Campus Wear – Athleisure, Colour Fall – Winter Basics, Crossing Lines – Athleisure, Formal Pastel – Work, Get away gear – Casual, Get it street – Casual, Man’datories – Casual, Motorcycle Diaries – Casual, Own the Street – Casual, Party Fever – Party, Styled Special – Casual, Train on Trend – Active, Winter Is Coming – Casual.
Trending Now :
Festive collection, Holiday & Resort wear, Denim district, Printed shirts, Loafers
There are Ethnic Wear, Blouses, Dress Material, Dupattas, Kurta Suit Sets, Kurtas, Kurtis & Tunics, Salwars & Churidars, Sarees, Skirts & Ghagras, Lingerie & Inner Wear, Night & Lounge Wear, Maternity Wear Tweens, Curve & Plus Size, Fusion Wear, Dresses & Gowns, Wear Sets, Fusion Jackets & Shrugs, Kurtas & Kurtis, Pants & Shorts, Shirts, Tops & Tunics, Fine Jewellery, Bags, Fashion Jewellery, Belts and Wallets, Sunglasses
Casual Shoes, Flat Sandals, Flat Shoes, Heeled Sandals, Heeled Shoes.
There is a wide range of AJIO’s own collection. It covers a wide range of Western Work Wear, Ethnic Casual, Western Casual, Ethnic Work, Western Party, Active Wear, Ethnic Occasion Wear, Trend Tween’s Collection and more. They have fashion garments for every occasion.
Ajio Own: ‘Ajio Own’ is own brand of Ajio. They have introduced Kurtas, Dresses, Jackets, Skirts, Footwear, Tops, Jewellery under this brand.
Indie: Indie is another own brand of Ajio. There is a wide collection products under ‘Indie’ brand ranging from clothing to accessories. Here, you can buy the outfit which would reflect the life style of a particular state. You can check out their regional specialties clothes. If you are fond of wearing ethnic wears of different states of India, you must see the curated collection such as Bagru, Andhra Ikat, Banaras, Kalamkari, Mangalgiri and Kosa Tussar. There are exotic range of Ajio fashion. You must look at their curated stories collection. It includes Ikat Lores, Afghani wonders, Tribal Bloom, pure silk wonders, Tussar Tales, Soleful Sundays, Indigo Love and more.
You can shop for the international brands at Ajio. There is a great range of international brands like Holster – Australia, Cross Jeans (Turkey), MDS – Singapore, Tally WEIJL – Switzerland and more.
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